Something that would streamline and improve the search feature while also helping people find YouTube videos they actually wanted to watch. More specifically, they needed something capable of filtering out the junk. (Remember the awful " Rickroll" fad?) At some point, a few crafty engineers realized they needed someone to patrol the platform - a sort of caped crusader who would protect the fine digital citizens of YouTube. Here is a look at some classic YouTube designsĬlickbait videos ran wild across the video platform. Where did the YouTube algorithm come from?īack in the early 2010s when YouTube was exploding into the platform we know now, the site faced the same issues we see on other social media platforms today: It was overflowing with garbage content. It's the sort of hack you need to stand out among 37 million other creators all fighting over the same YouTube audience.even if that audience is 2 billion and growing. And the other side of the coin is that it helps YouTube better understand how creators use the platform to grow their YouTube channels.įor content creators who invest time in understanding how the YouTube algorithm works, it's something you can use to your advantage, to help you get your content in front of viewers and grow a YouTube channel. I mean sure, the algorithm evolves and "learns." But it exists solely to give you the best viewing experience on YouTube. It's a "living" thing, an AI-powered system that observes our viewing behavior and then helps curate videos it thinks we will like.īut before you grab a tinfoil hat and run for your underground bunker, don't worry - Skynet hasn't taken over, and there aren't Terminators living among us. The algorithm isn't a complex formula like something you'd imagine on Albert Einstein's chalkboard. If those questions and ideas feel a little cold and calculating, they are. YouTube Academy's tutorial on how the algorithm works The process handles this a few different ways, from search results ("Which videos does the user really want to watch for this keyword/search term?") to suggested videos ("What videos are like this one that would keep viewers watching?").
Put simply, YouTube's algorithm is the system that decides what video content people will discover on YouTube.
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In other words, you want to know how to rank your videos and show up in search results, suggested videos, or even the YouTube homepage.Īnd you're in luck, because that's exactly what we're going to dive into right here. Whether you are an indie filmmaker, a vlogger on the rise, the video guru at an ad agency, or something else, you're here - reading this article - because you want to understand how YouTube's algorithm works and what you can do to beat it. Because let's face it: You're a content creator.
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